idealogperth

Insights to create experiences people truly need

Our goal is to help clients create sustainable marketing practices, balancing the needs of society and business

Authenticity

Engaging your target audience as people first

Clarity

Insights that addresses the business question

Smarter Decisions

Actionable and impactful

Conversational insights approaches

We make it easy for people to express themselves in thoughts, words and actions.

Our research designs are not dictated by methodologies, techniques or technology.

The research designs are conversations with people by people – natural, simple yet engaging – techniques and technology are just enablers.

Keeping to research that matters

Marketers are inundated with data and information
Our first task is to determine the need for the research. We like to undertake only research that matters, just what you to need to make smarter decisions.

What we do best

Warehouse Manager, Thinking and reviewing the preparation of products

Products/Services

1. Trends spotting
2. Validate & Ideate
3. Usability
4. Pre and post launch evaluation

Brand Branding Advertising Trademark Marketing Concept

Brand

1. Strategy - narrative, value and presentation

2. Marketing communication - concept, execution and post- launch

Diverse people group drinking latte at coffee bar garden

Up-close-and-personal

1. Bio-persona
2. Cross-cultural research

How we engage in conversational insights

We adopt a 5-step process to design the research
Step 1
Scan and Scope

Situational appreciation of the market and consumer dynamics to develop effective research designs

Step 2
Define & Design

Define the research problem and design the research to answer it

Step 3
Tech

Balancing speed and precision

Step 4
Gather, Analyse & Contextualise

Transforming insights into meaningful understanding of the target audience

Step 5
Storytell

Inspiring and actionable presentation of the learnings

Why our insights stand out

People-Centric

We acknowledge research participants are more than just data points or expressions; we consider their real world interactions, motivations, sociomarketing environment

Creative business team having a brainstorming session

Depth through contextual analysis

Our post research analysis is grounded in real life contexts

Diverse group of people having fun outdoor - Diversity lifestyle - Focus on gay man wearing make-up

Cross-cultural expertise

Having worked across different markets, we bring a nuanced understanding of how social and cultural dynamics shape behavior

testimonials

see what people are saying about us

"We have been partners with idealog for many years and their consistency in delivering consumer insights for our business has given us the necessary information to provide relevant and compelling propositions, products and service to our customers. idealog has carved put a niche that is solely lacking in the market for insights that can be put into action whilst considering the limitations and constraints of the environment and business.”
Vice-President, HSBC Bank
"idealog demonstrated a clear understanding of the brief and ensured we got what we needed within budgetary requirements. Excellent summary of the qualitative work - great clarity and sound judgement that stemmed from a solid research experience. Working closely with the person carrying out the research is a real benefit as we received a truly personal service. idealog added value, were insightful and flexible in fitting into our schedules."
Senior Manager, Consumer & Business Insights, McDonald's
"It's been a wonderful experience working with a team that is ever dedicated to the success of a client's performance. Having been our agency from the very beginning, idealog's team has greatly contributed to the insights and ideas generation building a solid foundation for moving forward in an ever challenging market and environment."
Senior Manager, Planning, Intelligence and Research, U Mobile
Previous
Next

Our Research Methodologies

We employ a range of proven research methods to gain meaningful insights that guide smarter decisions

Continuous Discovery Research

Ongoing exploration of market shifts and customer behavior

User Interviews

One-on-one interactions to understand user needs and expectations

Focus Group Discussion

Group sessions that capture diverse perspectives on concepts and products

Quant/Qual

a hybrid AI powered surveys to answer the Whys behind the Data.

Insights Communities

responsive, rich, 24/7 platform to listen to the voice of your customers.

FOUNDER

Mark

Starting his career in Singapore, Mark rose to a senior position in a leading agency before venturing out on his own in 2003. His early projects included groundbreaking initiatives for global brands like Heineken in Singapore and McDonald’s in SE Asia, as well as emerging players like uMobile in Malaysia.

Mark’s unique ability to contextualize research findings within broader societal trends has been instrumental in delivering impactful and actionable insights. After relocating to Perth in 2012, he took a break to explore other interests, including F&B, small business mentoring, and teaching.

With the number of research techniques and technologies available today, he noted the confusion they can create. Add the rising number of products and services ending up in the wasteland of innovation, he sought to answer the question “what is the role of research.” This led to the development of idealog’s 5-step process to effective research, one that inspires creativity to deliver what people truly need.

Now, idealog is on the cusp of launching an AI-powered platform to further revolutionize the industry. This cutting-edge technology will empower businesses to craft precise research briefs and unlock deeper insights.

Contact us

Location name

Integrity Business Centre 67 Howe Street Osborne Park WA 6017

Phone

+61 (8) 9202 6800

Support

mark.amin@idealog.com.au
Contact Us
Scroll to Top